I am a Zimbabwean artist, designer, art director, and typographer based in New York, USA. I am also the co-founder of Mam'Gobozi Design Factory, a South African design studio dedicated to celebrating African identity through design, art, and product creation.

My work challenges conventional approaches, serving as both a call to decolonize Eurocentrism in graphic design and media and an ode to the beauty of celebrating African culture, heritage, and belonging.

2023 — 2025
MFA in Graphic Design
Rhode Island School of Design
Providence, Rhode Island
United States of America

2010 — 2013
BTech in Graphic Design
University of Johannesburg
Johannesburg, South Africa

Resume | Curriculum vitae

tshumaosmond@gmail.com

@wakwatshuma



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Soweto Gold Beer | Package design | Typeface | Indoor posters

Poster design inspired by Oba head

Poster Design Collecton

Obama Foundation | Branding | Visual language | Way-finding system | Typeface design

The Africa Centre logo

The Africa Centre | Logo | Visual identity

The AFAF logo design

Africa Film + Art Festival | Logo | Visual identity | Posters | Social media

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IKwekwezi FM | Logo | Visual identity

The Manor Africa icon logo on paper

The Manor | Logo | Visual identity

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Voiceworks | Print advertisement | Indoor posters

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Apartheid Museum | Indoor posters | Advertisement/

Comedic Mcdonald's South Africa commercial about their 2forR25 promotion

McDonald's South Africa | Ideation | Television Commercials

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Lelapa AI | Logo | Visual identity

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Pressing Matter | Branding | Visual language

Rwandan writing system invented by Mugisha

Umwero Noto Sans | Writing System | Typeface design

Experimental custom typeface inspired by the Sankofa symbol

Sankofa | Experimental | Typeface design

Bhala Keyboard logo design inspired by the Ndebele conversation symbol

Bhala Keyboard | Logo | Visual identity | Social media | Advertisement

IPA logo design

Integrated Project Alliance (IPA) | Logo | Visual identity

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Apartheid Museum | Print advertisement

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McDonald’s | Brand Campaign | Advertisement

Custom typeface inspired by the Tonga stool

Tonga Viarable | Typeface design | Poster design

custom table on the grass

Serif | Coffee table | Furniture design | Furniture construction