Apartheid Museum - March

South Africa

June 16th, 2016 was the 40th anniversary of the Sowetan Student Uprising. We come up with a print advert for the Apartheid Museum, which ran in The Citizen newspaper on this day to mark the occasion. It spliced an iconic-era photograph of Sowetan students protesting in 1976 with a contemporary photograph of a #FeesMustFall protest in 2015. The ad demonstrated that there is much young people can learn when it comes to our history, in order to deal with the struggles they face today. This advert not only pays tribute to the youth of our past and present, but also cements the Apartheid Museum as a relevant destination for South African youth right now.

Awards
1st Prize Creative Circle Ad of the Month: June (Print)
One Show Award (Print ad shortlist)
Loerie (Print finalist)


Credits
Advertising Agency: OpenCo - The Open Collaboration, South Africa
Chief Creative Officer: Louis Gavin
Executive Creative Director: Robert Rutherford
Creative Director: Darren Borrino
Art Director: Osmond Tshuma
Copywriter: Jason Hes
Retoucher: Byron Westphal
Photographer: Peter Magubane, Melissa Brown

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