The Metamorphosis of Crafting Articulation

Johannesburg. South Africa

South Africa is home to eleven official languages and countless other accents. This means that non-first language speakers sometimes don't pronounce English words correctly. Which can lead to awkward moments, especially since English is the "official" language of business in the country. That's where VoiceWorks can help, as they specialise in improving vocal and presentation skills. We wanted to show how they go about correcting some of the most commonly mispronounced words in a simple visual way - through the metamorphosis that takes place from incorrect to correct pronunciation.

Credits
Agency: OpenCo
Client: VoiceWorks
Executive Creative Director: Carl Willoughby
Copywriting: Jason Hes
Art director: Osmond Tshuma
Design: Osmond Tshuma
Illustration: Studio Muti

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